No matter whether you are the big company or small start up; there can be come time when you need to make certain decision to outsource your marketing work. Like we all know, the effective marketing is a life-blood of every businesses, likely even important than the sales. Choosing the best marketing agency like Harvey Agency to work for you is likely an important decision that you need to make in this entire realm of the marketing decisions. The marketing agency will work with you for long term and the relationship has the strong bearings over your business success.
There’re a lot of resources you may turn to for the advice on choosing the best marketing agency. However, an important thing is, please don’t think of calling for some quotes or awarding job to a lowest bidder! Most of the experts may agree that marketing company is an external party that can become intimately acquainted with the business. They marketing agency is a business extension for you, and they are your highly valuable weapon. How you must choose one?
Many ways of approaching this:
- Get short list of some good agencies from the recommendations and reports
- Ask for the portfolio to know their earlier work
- Ask for proposal or evaluate how you can approach the first task
- Do pitch
There’re ways to know how marketing agency charges. Also, you have to know the processes. I want to suggest these methods are found at many places. However, as insider, I will tell you that there’s the important element in selection of marketing agency that can make other elements pale.
Whole secret lies at one word: PEOPLE
You have to know the people on a team that will work for you. Also, you have to understand their skills or specialties.