Gift cards have long been a convenient method to offer loved ones what they want. With fewer people buying in stores than ever before, gift cards are a convenient and sensible option for braving the crowds and dealing with the shipping complications of online purchases. Know more about spa gift card in Portland, OR.
- Advertise your gift certificates and cards
Send out an alert to your subscribers and clients. Advertise your gift certificates and cards to potential buyers by writing blog posts and updating your social media pages.
- Facilitate the buying process so that it is quick and simple.
Gift certificates may be picked up in-store, mailed, or emailed and printed, so make sure your consumers know this. Offer gift cards in various predetermined amounts, and let customers choose their own to maximize sales. Make use of software that will automate the process of selling gift cards and save you trouble.
- Give spa gift cards the same respect you would like any other purchase.
We’ve already established that some individuals are reluctant to offer gift cards as a present because of the negative connotations associated with their perceived impersonality. When they are being offered impulse buys, and you don’t want them to feel like a big spend, they are placed at the grocery store checkout register near the cheap sweets and gossip magazines. The goal you’re aiming for here is exactly the reverse of that.
The giver and the receiver of such a gift card should feel good about their actions. It’s all in how you say it and how you convey it. When ordered physically, they should arrive in attractive packaging (maybe a box or a bag tied with a ribbon), and when bought digitally, the copy and visuals should be well thought out.
- Motivate people to utilize them
Even while unused gift cards may seem like free money, they may end up costing businesses money in the long term because they prevent lasting connections with potential consumers and the generation of repeat business.
If the buyer or receiver hasn’t used the card within six weeks and you have their contact information on file, you should inquire whether they still intend to use the card. Spas may stay busy during the usually dull first quarter of the year by offering specials that can be bought in advance.