Why Instagram is so popular as a social media?

Since its acquisition by Facebook in 2012, the mobile application Instagram is growing in popularity, to the point where some considers today it as neuralgic, if not more, than Facebook. For various brands, it is also the case. Users use Instagram to share experiences of travel by image, photo or video, and,experience at the restaurant, in the room hotel, in the plane, with friends on the top floor of a terrace overlooking the city, etc. Click here to know about how to get free instagram followers.

The power of the image

  • Images are 60,000 times faster than text by average brain
  • 90% of the information transmitted to the brain is not visual level
  • The photos are 40% more shared than the texts (especially on Facebook)
  • People remember 80% of what they see, 20% of what they read, and 10% of what they hear!Click here to know about how to get free instagram followers.

Instagram, with its 200 million active users, is the tool of choice to make the brands speak visually on social media. Here are 4 reasons behind this popularity:

It’s a mobile application

We know that there are currently more mobile devices on the planet than toothbrushes, with more than 7 billion smartphones in circulation. Instagram, like Whatsapp, WeChat, Line or Snapchat, is combined with the, the mobile traveler who wants to share his moments.

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Easy to use

There are a variety of photography and video applications, but Instagram is simple and easy to use. We can also send a message to specific friends, or to all our subscribers, keep their private profile, etc.

Seamless integration with social media

Once the photo is taken and we have integrated the hashtags that we deem relevant, we can either share with our friends on Instagram … or via Facebook, Twitter, Flickr, Tumblr or Foursquare.

Purity of the media

Unlike Facebook where advertising is ubiquitous, or even Twitter where we see more and more promoted tweets or promoted accounts, the platform Instagram is quite pure. For the moment at least because yes, advertising is coming – in fact, there are already US brand accounts that have access to promoted posts.

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